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Design Case Study - The Gravity-Fed Pot Dispenser

MRH are the UK's largest independent petrol station owner & operator with over 450 company owned sites most of which are branded ESSO, BP and TORQ. 


MRH came to AWP for a solution to promote branded Porridge Oat pots in their petrol forecourt stores containing a breakfast bar. The aperture space available was very tight and the unit needed to hold 18 units at a time.

After surveying their Breakfast Bar store layout we designed a prototype gravity-fed dispenser that could be easily bolted to the inner fascia. The dispenser unit was finished in coloured powder-coat to match the overall branded display.  

The width of side runners was designed slightly wider than the oat-pot's diameter to allow a smooth feed with minimal friction. The bottom support bar allowed for better nesting.

The dispenser unit has now been rolled out to all relevant forecourt stores with positive results.

The success has shown that this feature can lend itself to other types of cylindrical packaged products where space is at a premium and allows the feature to be adapted & modified to small, medium or large displays depending on the number of units being merchandised.

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