Design Case Study - The Space-Saver Display Stand
MRH are the UK's largest independent petrol station owner & operator with over 450 company owned sites most of which are branded ESSO, BP and TORQ.
MRH Retail came to AWP with a space saver request so that they could merchandise confectionery at till queues. Their estates are predominantly Fuel forecourts so impact during busy periods and high traffic of customers was a consideration to accommodate within a tight floor space.
After initial consultation we drew up an option involving a modified version of our MO Series with a scaled down sturdy basket tier format. Part of the brief involved the ability to present duo chocolate bars side by side and each basket to be filled with a typical box full.
A prototype was produced in a matching branded silver epoxy and was reviewed before rolling out to over 450 sites.
|We added barker holders for easy-pricing and the space saver design (MINI/MO) has proved to be a winner merchandising an assortment of impulse purchase products at till point.|
We have now made this design an integral part of our product range as space saver designs are proving to be a strategic fit-out component for restricted floor plates.
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