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Design Case Study - The Space-Saver Display Stand

 
MRH are the UK's largest independent petrol station owner & operator with over 450 company owned sites most of which are branded ESSO, BP and TORQ. 

 

MRH Retail came to AWP with a space saver request so that they could merchandise confectionery at till queues. Their estates are predominantly Fuel forecourts so impact during busy periods and high traffic of customers was a consideration to accommodate within a tight floor space.

After initial consultation we drew up an option involving a modified version of our MO Series with a scaled down sturdy basket tier format. Part of the brief involved the ability to present duo chocolate bars side by side and each basket to be filled with a typical box full.

 

 A prototype was produced in a matching branded silver epoxy and was reviewed before rolling out to over 450 sites. 

We added barker holders for easy-pricing and the space saver design (MINI/MO) has proved to be a winner merchandising an assortment of impulse purchase products at till point.

We have now made this design an integral part of our product range as space saver designs are proving to be a strategic fit-out component for restricted floor plates.

 

Please call us for more details on 0118 987 4521

 

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